Infographic: Hiring digital marketing unicorns might not be the way to go
By : Hearsay -
Hiring a unicorn to do all of your brand’s digital marketing might seem like a great idea, but there is a reason why they say two heads are better than one. media update’s Talisa Jansen van Rensburg looks at why hiring a so-called unicorn isn’t the best option.
First things first, what is meant by a digital marketing unicorn?
A digital marketing unicorn is a person who takes on all the tasks and roles of a digital marketer, including creating content, editing video content and much more. They focus on many different tasks at hand (sometimes even coding) and can make use of various programs, such as photoshop and Google Adwords.
There are always pros and cons to anything new a company may try. For example, you might want to hire a digital marketing unicorn because they contain all the wonderful skills your team requires, without your company actually having to hire an entire team. However, the cons actually outweigh the pros.
Employing a unicorn can be tempting considering all the buzz around them, but it’s important to do your research and have a clear understanding of what exactly you will be getting yourself into.
There are three good reasons why hiring a unicorn might not be the best strategy for your company.
Here they are: