7 Landing Page Best Practices for a More Effective Digital Marketing Strategy [Infographic]

Are you looking for ways to increase your digital marketing conversions? Would you like your website landing pages to convince more visitors to sign up with you?

The team from Brafton share their landing page best practices in this infographic.

Here’s a quick summary:

  • Action-orientated copy
  • Contrasting CTA colors
  • Remove the navigation menu
  • Use images and videos
  • Request the right amount of info
  • Keep it simple
  • Always be testing

Check out the infographic for more detail.

Infographic outlines tips to improve your landing page performance

A version of this post was first published on the Red Website Design blog.

Follow Mark Walker-Ford on Twitter

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How to Use Hashtags: A Quick and Simple Guide for Every Network

If you want to master the art of using hashtags on social media you’ve come to the right place.

Hashtags are, of course, a great way to:

  • Build your company’s brand
  • Boost a marketing campaign
  • Keep in touch with your audience

And knowing how to use hashtags is crucial for any digital marketer in 2019.

That’s why we want to walk you through the dos and don’ts of using hashtags—as well as show you how to use them for the biggest social networks.

But first, let’s take a look at what a #hashtag is exactly.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

What is a hashtag?

Before it became a household term (and even added to the Oxford English Dictionary!), hashtags simply referred to the pound symbol #.

That all changed in 2007 when Twitter began to use the hashtag as a method of indexing keywords to help facilitate good search results for it. Since then, most every social media site has been leveraging hashtags for that same purpose.

Fun fact: The first hashtag ever used in this way was #barcamp. It was posted by Chris Messina, a product designer and internet consultant.

Chris Messina @chrismessina

how do you feel about using # (pound) for groups. As in #barcamp [msg]?10.4K9:25 PM – Aug 23, 2007Twitter Ads info and privacy5,173 people are talking about this

Hashtags that spread quickly and get used by a lot different users begin to trend. That means that the keyword term is popular and getting widely used online. That doesn’t mean that every hashtag you set out to use should trend. It all depends on why you’re using your hashtag.

Why use a hashtag?

There are plenty of reasons why you should be using hashtags in your tweets—but if we had to distill it down to three reasons, they’d be:

Increased engagement

Using hashtags in your social media posts can greatly increase awareness and engagement.

Twitter reported that brands who use hashtags see a 50 percent increase in engagement  compared to those who don’t.

Hashtags have also been shown to positively impact your number of retweets as well. Hubspot’s Dan Zarrella found that tweets that include hashtags were 55 percent more likely to be retweeted and shared by other users.

Brand building

Hashtags are a very effective way to build your brand via promotional material, announcing new products, or just generating interest for your business.

Here’s a good example from Lay’s Potato Chips. They utilized the #DoUsAFlavor hashtag in order to generate excitement for and promote the launch of their new chips.

Embedded video


Get the taste of homegrown fried green tomatoes fried with tangy rémoulade! Try all 3 #DoUsAFlavor flavors & vote at 1007:00 PM – Aug 10, 201756 people are talking about thisTwitter Ads info and privacy

Toilet paper company Charmin utilized hashtags in a much more tongue-in-cheek manner with their #TweetFromTheSeat campaign wherein they encouraged users to tweet at them from… well, the toilet seat.


We can’t wait for the first #tweetfromtheseat in #280characters. For those days when you skipped your coffee and need the extra time.324:28 AM – Sep 27, 2017Twitter Ads info and privacySee Charmin’s other Tweets

However you choose to approach your brand building, be sure to utilize the power of hashtags so you get the most out of your efforts.

Find your audience

Hashtags aren’t just good for brand building and engagement—they can also help you find your target audience as well.

More specifically, hashtags can help your target audience find you.

How? Simple: By using the hashtags they use.

This method is especially effective within social media sites like Instagram where users can follow hashtags and see all the posts that use them.

For example, if someone follows the hashtag #travel, they’ll see recent posts that have that hashtag in their feed.

Instagram hashtag search page for "travel" hashtag

This is incredibly useful for brands who want to build their audience. By leveraging these popular hashtags that people follow, you’ll be able to get the attention of different users.

Be sure to leverage this tool when you’re trying to build your audience on social media.

What hashtags to use: 5 ways to find the best one

Now that we know what a hashtag is and why brands should be using them, let’s break down how you can find the right hashtags.

Because while they’re a powerful way to increase engagement, build your brand, and find your audience, it’s not going to matter if you’re leveraging the wrong hashtags for your social media posts.

To help you out, here are five great ways you can find the right hashtags to use for your brand.

1. Look at what influencers are doing

The influencers within your brand’s niche can give you a lot of insights into what hashtags are working.

And it’s simple: Go through your influencer’s social media posts and take note of the hashtags they’re using frequently.

To streamline the process even further, you can use a tool like This tool allows you to search different keywords throughout Twitter and Instagram and see the top influencers for that keyword.

For example, if you enter in the term “health” it’ll search through all of Instagram and Twitter’s health hashtags to find the top influencer using that keyword (FYI it’s Obi Obadike).

Related hashtag search for the "health" hashtag

This can give you a great idea of what people in your niche are doing—and what you can do to optimize your hashtag usage.

BONUS: Be sure to check out our definitive guide to influencer marketing to get the most out of working with influencers.

2. See what’s trending

Zooming out from influencers, your brand’s entire niche can give you great insight into what hashtags you should be using.

Whenever there’s a trending topic or hashtag within your industry’s circle on social media, take note of that. You can jump on that hashtag in order to increase your brand awareness too.

Another great tool you can use is This handy platform gives you instant hashtag suggestions based on real-time data whenever you make a social media post.

Related keywords for #marketing in RiteTag

Whether it’s Twitter, Facebook, or Instagram, RiteTag will give you solid suggestions on what hashtags you could be using based on its usage.

The platform also comes with a browser extension that can give you real-time suggestions as you write your post.

RiteTag browser plugin

3. Be specific

Remember: The more you niche down your target market, the more customers you’ll attract.

The same idea goes for social media posts and hashtags. The more specific and targeted your hashtags are, the more opportunities your target audience will have to see you.

Try and hone in on a passionate community that shares an interest in one specific theme. The more specific you can get with your hashtag, the more targeted your audience will be—and a targeted audience generally means better engagement.

If you don’t have your own business hashtag, find one or two existing ones that really fit the photo.

Say, for example, your business sells baby products. Instead of using #parents—resulting in parents of children of all ages—opt for #newmom. The hashtag #newmom is specific to mothers of newborns—your target customer.

#newmom hashtag search result on Instagram

4. Use unbranded (but relevant) hashtags

Brand hashtags don’t have to (read: shouldn’t) mention your brand name. BUT they should represent your brand and what you stand for.

Destination British Columbia created the hashtag #exploreBC. The tourism company uses it to share scenic photos of the Canadian province taken by their employees and the community.

Seeing photos from regular people on the official Destination British Columbia account quickly prompted more of their followers to embrace the hashtag and share their own photos. As such, the company has created a growing movement that supplies them with fantastic, follower-generated content to use on their social accounts.

Brand hashtags are also great for user-generated content campaigns and contests. Take the aforementioned #DoUsAFlavor campaign from Lay’s for example. Lay’s used the hashtag to  encourage people to pitch their best potato chip flavor ideas. In doing so, they both engaged users and collected ideas.


Do you like coming up with chip flavors? Do you like chances at $1 Million? Then #DoUsAFlavor is for you! 618:08 PM – Mar 6, 2017Twitter Ads info and privacyHome | Lay’sWherever celebrations and good times happen, LAY’S® potato chips will be there just as they have been for more than 75 years. With flavors almost as rich as our history, we have a chip or crisp…lays.com30 people are talking about this

Brand hashtags will also organize all the posts that are tagged with it on a hashtag page. This is helpful if you’re using the hashtag to collect entries for a promotion or contest, as Lay’s was with the #DoUsAFlavor campaign.

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.Get the free guide right now!

5. Cater your hashtags to the site you’re using

While hashtags on all social networks have the same fundamental purpose of content tagging and discovery, the use of hashtags still varies by network.

We go into more detail on this topic in our guide to using Instagram hashtags to grow your audience. But to recap: Hashtags are going to differ based on your social network and the type of post you’re making.

Hashtags on the photo- and video-sharing platform are often more focused on description of the content. This is at odds with Twitter, where hashtags tend to be more focused a topic of conversation, or a group of people (a chat for example) that you would like to engage.

Before using hashtags, do research on the proper way to use them for that particular network. Most networks will have guides for hashtag selection and use (here’s Twitter’s, and again, our own for Instagram).

Also take the time to discover the most popular and most relevant hashtags on a specific subject for each network. This extra time you invest will pay off in engagement down the road.

How to use hashtags on every social network

Now it’s time to break down exactly how you can use hashtags effectively on the biggest social networks.

Those networks are:

  • Twitter hashtags
  • Instagram hashtags
  • Facebook hashtags
  • LinkedIn hashtags

Below we’ve included a breakdown on best practices for each social platform—as well as the optimal number of hashtag you should include in each post.

Let’s get started.

How to use Twitter hashtags

Optimal number of hashtags: 1 – 2

It’s no surprise that Twitter is a great platform to utilize hashtags considering that’s where the trend originated from.

Users can use the search function to look at the top posts surrounding a specific hashtag and get involved in the latest trends. That makes it a powerful tool for your social media strategy.

As long as your profile is public, you can use hashtags to extend your brand’s reach. Any tweet that includes a hashtag is visible to people looking through that hashtag’s stream—even to people who don’t follow you.

Remember: Make sure your hashtag is relevant to your messaging. You don’t want to jump on a trending hashtag just to push your brand. That’s an easy way to get users to hate you.

How to use Instagram hashtags

Optimal number of hashtags: 9 – 15

For the past few years, casual users and digital marketers alike have been treated to some massive upgrades from Instagram.

Not only can you now follow hashtags you like and even use them in Instagram Stories, you can now leverage Instagram’s robust dashboard to look at the analytics of each of your posts.

One key differentiator from Instagram hashtag usage and other social media platforms is the number of hashtags you can use with Instagram. Whereas platforms like Twitter tend to favor a low amount of hashtags, Instagram posts with more hashtags get more engagement.

Of course, you can’t just use any hashtag you feel like. Use only ones that are relevant to the content you’re promoting. This is especially crucial since users can now report your account if you keep using irrelevant hashtags.

Don't Show for This Hashtag

For more, be sure to check out our article on how to use hashtags for Instagram.

How to use Facebook hashtags

Optimal number of hashtags: 1 – 2

Like Twitter, you’re going to want to keep the number of hashtags to a minimum.

Unlike Twitter, most Facebook profiles are private. In fact, the majority of Twitter accounts are made public (only 12 percent of accounts are protected), while the majority of Facebook accounts are private (28 percent are completely public).

What does this mean? Well, since most people aren’t sharing their profiles publicly, your ability to extend your reach is much lower. After all, if people can’t get involved with the conversation with hashtags, how are you going to be able to reach them?

Luckily, you can use Facebook to promote campaigns across multiple platforms. That means your brand can promote something like a contest or other campaign that you’re running somewhere else. By leveraging the same platform across every brand, you can increase awareness.

Pro Tip: You can easily monitor your hashtags on Facebook by using the URL Include the keyword you want to search at the end.

How to use LinkedIn hashtags

Optimal number of hashtags: 1 – 2

Hashtags are a very recent addition on LinkedIn—and its usage differs a little from other social platforms.

Like Twitter or Instagram, users are able to search and follow for different keywords using the hashtags. That means using them in your posts and articles gives you a greater chance of being discovered by LinkedIn users following that keyword.

And it’s simple: Whenever you write an update or article, just add the hashtag using the # symbol as you would other social platforms.

Since LinkedIn is a primarily for a business, though, you’re going to want to keep your hashtags much more straightforward and professional. That means leaving the memes and trends such as #CareerEndingTwitterTypos for Twitter.

So, to wrap it up: Using hashtags will allow you to make an impression on a wide social media audience. Make sure you’re sharing the best content, and making the right impression.

With Hootsuite you can set up streams to monitor hashtags and see how effectively you’re using them. Try it free today.

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Why is Digital Marketing so Important for Business in 2019? [Infographic]

By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I mean, you probably wouldn’t be on this site right now if you didn’t. 

But are you aware of the various ways in which digital marketing can benefit your company, and how consumers now rely on social media, SEO and other tools to make their product discoveries and purchase decisions?

That’s the focus of this new infographic from Point Blank Digital, which lays out 100 different data points that underline the importance of utilizing digital marketing elements in your promotions. 

There’s a heap to take in – if you were looking for some key insights to get a better understanding of why each element is important, or you need some stats to back up your business plan, this infographic may help. 

Infographic provide an overview of key digital marketing stats